LTV:CAC Ratio Calculator
Check whether your unit economics hold up.
LTV : CAC ratio
—
About this tool
LTV:CAC = lifetime value ÷ acquisition cost. A common SaaS benchmark is 3 or above; below 1 you lose money on every customer you add.
Related tools
Read more
- The LTV:CAC ratio, in plain EnglishHow to calculate lifetime value and customer acquisition cost properly, why the 3:1 rule of thumb exists, and where blended averages hide the truth.9 min read
- The 5 numbers that tell you if your SaaS will surviveMRR, churn, LTV, CAC and the ratio between them. What each SaaS metric means, how to calculate it, and how they feed each other.8 min read
seenpaid is a social media scheduler for 21 platforms that your AI agent can drive. These tools came out of building it, and they stay free.