Most dashboards drown you in numbers. But a small handful actually predict whether your SaaS lives or dies. Learn these five, check them monthly, and ignore almost everything else.
MRR — your heartbeat
Monthly Recurring Revenue is active customers × average price. It’s the single number that tells you whether the business is growing. Everything else is a driver of this.
Churn — the leak in the bucket
Churn is the percentage of customers you lose each month. Small numbers compound fast: 5% monthly churn means you replace your entire customer base in under two years just to stay flat.
LTV, CAC, and the ratio between them
Lifetime Value is what a customer is worth before they churn. Customer Acquisition Cost is what you paid to get them. The ratio LTV:CAC is the real test of your unit economics — aim for 3 or higher. Below 1, you lose money on every customer you acquire.
- MRR — active customers × average price.
- Churn — customers lost ÷ customers at period start.
- LTV — average revenue × margin × lifespan.
- CAC — sales & marketing spend ÷ new customers.
- LTV:CAC — the ratio that says whether growth is profitable.
You can compute all five in seconds with the free calculators in the seenpaid tools library — no spreadsheet required. And once you know your numbers, the next question is which of your marketing actually moves them. That’s what seenpaid measures: revenue attributed to the exact post that earned it.