Start here: the 30-day plan

A common place for a posting plan to stall is not day one, when motivation is high, but somewhere in the second week, when the first ten posts have gone out, nothing obvious has happened, and there is no rule for what to do next. This plan is built around that dip. It front-loads the boring setup so that the middle weeks are mostly publishing and reading, and it tells you in advance what "nothing happened" should make you do.

It assumes you sell something online: a product, a SaaS, a course, a service with a booking page. If you do not yet, follow it anyway and skip the parts about links and offers. It does not assume an audience, a budget, or that you enjoy being on camera.

Before day 1: decide three things

Ten minutes with a notebook saves the whole first week from drifting.

1. Who is the one buyer? Not a persona document — one sentence. "Freelance designers who send invoices by hand." "Parents of kids who hate maths." If a post would not make sense to that person, it does not go out this month.
2. What is the one action? A single link where a click can turn into money: a checkout, a trial, a booking page, a waitlist. One. Every post that has a link points at it.
3. Which two or three networks? Pick where that buyer already spends time, not where you are most comfortable. Chapter 2 walks through what each network is for. Two done well beats six done badly, and you can add more in month two.

Week 1 — set up, then post small

The goal of week one is that by Sunday everything is connected, your profiles say what you do, and you have published something every day. Not good things. Things.

• Day 1: fix the profiles. Name, one-line bio that says who it is for, a real photo or logo, and the one link. Chapter 2 has the checklist per network.
• Day 1: connect the accounts to whatever you will publish from, so posting is one action rather than three logins. (This is the first place seenpaid helps, but any scheduler, or the native apps, works.)
• Day 2: write a list of 20 things you know that your buyer does not. Mistakes they make, questions they ask you, things you changed your mind about. This is your month of material.
• Days 2–7: publish one post a day from that list. Plain text is fine. No link yet — this week is about the habit and about finding out what posting from this account even feels like.
• Day 7: look at nothing. Seriously. Seven posts is not a sample. Write down which ones you enjoyed writing; that is the only signal worth having yet.

Week 2 — pick formats on purpose

Week two introduces the idea that runs through the whole guide: you are not trying to post well, you are trying to find out what works on your account, and the only way to find out is to try clearly different things and write down what happened. Chapter 3 covers this in full; the short version is below.

• Day 8: pick three formats to test this week. Examples: a numbered list of mistakes; a short before/after of something you built; a one-question post that asks your buyer something specific. Give each a name.
• Days 8–14: publish one post a day, rotating formats so each gets at least two attempts. Same time of day, so timing is not the variable.
• Day 10: add the link for the first time, on one post only, with a plain reason to click ("the template is here"). Note which post it was.
• Day 14: start the experiment log — a spreadsheet with one row per post: date, network, format name, hook (first line), link yes/no, and whatever numbers the network shows you 48 hours later. Fill in the first two weeks from memory as best you can.

Week 3 — batch, and start cross-posting

By week three you have a list of 20 ideas, three named formats, and a log with two weeks of rows. This is the week the habit becomes cheap.

• Day 15: block two hours. Write the whole week — seven posts, from the ideas list, in the formats that were least painful to make. Schedule them all.
• Day 15: for each post, write the per-network version at the same time: the short one for X and Bluesky, the longer one for LinkedIn, the one with the image for Instagram. Chapter 4 has the adjustment table.
• Days 16–21: do not write anything new. Reply to every comment and DM the same day. That is the whole job this week.
• Day 18: look at the log. Which format got the most of whatever the network counts? Which got replies from the kind of person you sell to? Those are two different questions with two different answers; write both down.
• Day 21: repeat the winning format with a new idea. Retire the one that nobody, including you, cared about.

Week 4 — connect posts to money

Weeks one to three produce attention. Week four is about finding out whether any of it is the kind that pays, which is a different question and needs a different setup. Chapter 5 covers it properly.

• Day 22: make the link trackable. At minimum, add UTM parameters so your analytics can tell "came from social" apart from everything else. Better: a distinct link per post, so you can tell posts apart from each other.
• Days 22–28: this week every third post carries the link, with the reason to click written for the buyer you chose on day zero. The other two are still useful posts with no ask.
• Day 25: check the landing page on a phone, from the app’s own in-app browser. Tap your link from your own post. If the page takes more than a few seconds or asks for a login before showing the offer, fix that before writing another post.
• Day 28: fill in the last column of the log: for each linked post, how many clicks did the tracked link record, and did any sale follow one? If you have no way to answer the second half yet, that is the setup gap to close in month two.

Day 30 — the review that decides month two

Sit down with the log and answer five questions in writing. The answers are month two’s plan.

1. Which network produced replies or DMs from people who match the buyer? Keep it. A network that produced numbers but no such people goes to once-a-week maintenance.
2. Which format was easiest to make and did no worse than the others? That is your default; make two of every three posts in it.
3. Which single post did best on each network, and what was its first line? Save those first lines. They are the hooks to re-use with new ideas.
4. How many clicks did the link get across the month, and from which posts? If the answer is "I do not know," fixing that is the first task of month two, before any new content.
5. What did you stop doing because it was painful? Do not restart it. Sustainability beats optimisation for a solo operator.

Then do the whole thing again, with one change: month two starts at week three. The setup is done, the material list only needs topping up, and the batching habit is what carries it. The rest of this guide goes deeper on each week: accounts, formats, cross-posting, sales, and finally handing the repetitive parts to an agent.