Engagement rate tells you what share of the people who saw a post did something about it. It’s a genuinely useful health check — as long as you remember it measures attention, not money.
The formula and benchmarks
- Engagement rate = interactions ÷ reach (or followers) × 100.
- Under 1% is typical for large accounts; 1–3% is solid; above 5% is excellent.
- Smaller accounts naturally show higher rates — don’t compare across sizes.
When it matters — and when it lies
Engagement rate is a good early signal that your content resonates. But a high rate on a post that sells nothing is a trap: it feels like success and pays no bills. Use engagement to judge whether people care, and revenue attribution to judge whether it works. seenpaid gives you the second number so the first one can’t fool you.