// head to head
Metricool vs Publer
Short answer: both have free plans, so pick by what you need most. Metricool is analytics-first: the free plan covers 1 brand and 20 posts a month with MCP included, and paid starts at €16 a month for up to 10 brands (X is extra). Publer is publishing-first: the free plan covers 3 accounts with 10 scheduled posts each (no X), paid starts at $5 a month per account, and it reaches 13 channels including Telegram, WordPress and Mastodon.
Two schedulers, compared on the things that actually differ. Every figure below was read off Metricool’s and Publer’s own pages on 23 September 2026 — not from a press release and not from memory.
Sources: metricool.com and publer.com, 23 September 2026. Prices change — check both before deciding.
Pick Metricool if…
- Analytics depth no scheduler matches: competitor analysis across up to 100 profiles, ad-platform reporting, a Looker Studio connector and unlimited analytics history.
- A free plan that includes MCP access, which seenpaid has no equivalent to.
- Twitch and blog publishing, neither of which seenpaid supports.
Pick Publer if…
- A free plan that is genuinely usable for one brand, where seenpaid has none.
- Paid features can be trialled without entering card details — seenpaid requires a card for its 7 days.
- Channel breadth beyond the usual six, including Telegram, WordPress, Mastodon and Google Business.
A third option
Neither one can tell you which post made money
Metricool and Publer both report reach and engagement, and neither connects to a payment processor — so if a post produced a sale, nothing in either tool will tell you. seenpaid schedules to 21 platforms like they do, then reads your Stripe and attributes each payment to the exact post that drove it. It ships a hosted MCP server with 50 tools so an AI agent can read those numbers too.
Worth saying plainly: if you do not sell anything, revenue attribution is worth nothing to you and one of the two above is the better answer.
Questions
Metricool vs Publer: which should I pick?
Short answer: both have free plans, so pick by what you need most. Metricool is analytics-first: the free plan covers 1 brand and 20 posts a month with MCP included, and paid starts at €16 a month for up to 10 brands (X is extra). Publer is publishing-first: the free plan covers 3 accounts with 10 scheduled posts each (no X), paid starts at $5 a month per account, and it reaches 13 channels including Telegram, WordPress and Mastodon.
Metricool vs Publer: which is cheaper?
Metricool: Free plan (1 brand, 20 scheduled posts a month). Starter €16/mo (about $20) billed monthly for up to 10 brands, up to 24% off annually. X is a paid add-on. Publer: Professional from $5/mo billed monthly for 1 social account; the price scales with how many accounts and members you add (about 20% off annually). There is a free tier, and every 10th social account is free. Both were read off their own pricing pages on 23 September 2026.
Do Metricool or Publer show revenue per post?
Metricool: No — their Shopify integration shows which posts drove store visits, not which produced a payment. Publer: No. Neither connects a payment processor to individual posts, which is the gap seenpaid fills.
Which supports more platforms?
Metricool supports 12 — Facebook, Instagram, Threads, X, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business, Web/Blog. Publer supports 13 — Facebook, Instagram, TikTok, X, Threads, LinkedIn, Pinterest, Mastodon, Google Business, YouTube, Telegram, Bluesky, WordPress.