The pressure to be on every platform is a great way to be mediocre on all of them. The winners go deep on the two or three that pay and cross-post to the rest for cheap coverage. The hard part is knowing which two or three.
The framework
- Start broad: cross-post everywhere for a month at low effort.
- Measure revenue per platform, not followers or likes.
- Double down on the two or three with the best return.
- Keep the rest on autopilot via cross-posting — cheap coverage, no focus.
Decide with data
This whole framework collapses without one number: how much money each platform actually makes you. Get that, and platform choice stops being a debate and becomes a sort — keep the earners, automate the rest. Producing that per-platform revenue number is the core of what seenpaid does.