Building in public is a great way to grow an audience of other founders. That’s also its trap — you can end up with thousands of peers who love your journey and will never be your customer. The fix is aiming the story at buyers, not just builders.
What converts vs what just charms
- Share the customer’s problem more than your revenue chart.
- Show the product solving something, not just your MRR screenshot.
- Tell wins and lessons that a potential buyer would find useful, not only inspiring.
- Always leave a clear next step for the reader who has the problem you solve.
Measure who you’re attracting
The only way to know if building in public is building a business is to track whether those posts drive sales, not just follows and replies. Attribute revenue to your build-in-public posts and you’ll quickly see which stories bring customers versus applause. seenpaid draws that line for you.