Timely content — reactions to news, trends, drama — gets a fast spike and then vanishes. Evergreen content — how-tos, principles, frameworks — barely spikes but keeps earning for years. The winning library is mostly evergreen with a dash of timely on top.
The 80/20 mix
Aim for roughly 80% evergreen, 20% timely. The evergreen posts are your compounding asset — write them once, and a scheduler can recycle your best ones for new followers who never saw them. The timely posts keep you feeling current and catch the occasional wave.
Recycle the winners
Your best evergreen post isn’t “used up” after one share — most of your audience missed it. Re-posting proven evergreen content is one of the highest-ROI moves in content, which is why seenpaid has a one-click way to recycle your top-earning posts.