The objection is always the same: “my buyers aren’t on TikTok.” They are. They’re people, they have phones, and they watch short video like everyone else. What’s true is that they don’t want a corporate ad — they want to learn something in 30 seconds.
What actually works for B2B
- Teach one narrow, useful thing per video — the “I didn’t know that” reaction.
- Talk to the human doing the job, not the company buying the tool.
- Skip production polish; clarity and usefulness beat a slick edit.
- Point to a bio link — TikTok buyers research off-platform before they buy.
Attribution is the proof
TikTok’s reach is huge and its buyers are quiet — they watch, leave, and convert later, which makes it feel unmeasurable. A tracked bio link plus revenue attribution turns that fog into a clear answer: did TikTok make money or not? seenpaid tells you.