Ads have a tidy ROI: spend $100, track $300 back, done. Organic content feels like a leap of faith by comparison — you pour in hours and hope. But hours are money too, and you can absolutely measure their return.
Put a price on your hours
Pick an hourly rate for your time — what you’d charge a client, or what you’d pay to reclaim the hour. If content takes six hours a week, that’s your “ad spend.” Now it’s comparable to paid.
Track the dollars out
Attribute revenue to your posts with tracked links, the same way you would ads. Over a month you’ll have real numbers on both sides: hours in, dollars out.
Do the division
Revenue ÷ (hours × your rate) is your organic ROI. Suddenly “content” isn’t a faith-based activity — it’s a channel with a return you can compare, cut, or scale. seenpaid gives you the “dollars out” half automatically; you supply the hours.