Almost everyone prices their first product too low, out of fear. But a low price doesn’t just cost you margin — it attracts the neediest customers, signals low quality, and makes the business harder than it needs to be. Here’s how to price with less agony.
How to land on a number
- Price on the value delivered, not the hours you spent making it.
- Look at what the problem costs your customer unsolved — anchor there.
- Start higher than feels comfortable; discounting down is easy, raising is hard.
- Offer a couple of tiers so buyers self-select instead of you guessing.
Then let the market talk
You won’t know the right price from a spreadsheet — you’ll learn it from sales. Ship a price, watch conversion and revenue, adjust. Attribution helps here too: if a channel converts at your higher price, that’s proof to hold the line. seenpaid shows you revenue by post and channel so pricing becomes a data conversation, not a nervous guess.