A conversion rate with no context is meaningless. Two percent is dreadful for a checkout page and fantastic for cold-social-traffic-to-sale. What matters is the specific step you’re measuring and whether it’s trending up.
Rough benchmarks by step
- Social post → click: 1–3% of impressions is healthy.
- Landing page → email signup: 20–40% for a good page.
- Free trial → paid: 10–25% depending on onboarding.
- Visitor → paying customer (blended): 1–5% is a normal range.
Your benchmark is your last month
Industry averages are a sanity check, not a target. The number that matters is whether your own rate is improving. Track conversion at each step and per channel, and you’ll find the one leaky stage worth fixing next. seenpaid’s funnel view shows clicks → leads → sales so you can see exactly where people fall out.